LP optimization aims to provide a webpage with content and an appearance that makes it more appealing/relevant to target audiences. Testing your landing pages is the most important part of any successful landing page strategy. Doing so will allow you to drastically increase the number of conversions you receive. You can split your created landings to choose the one that has higher conversions.
Splitting is easily set up. In the “Share” column you'll need to specify the percentage ratio your landing pages will be displayed in. Imagine that you've got two landing pages and you want them to appear in course. In this case the ratio will be 50% for each. Remember that the sum of all values in the “Share” column should be 100% in total.
Once all the landing pages have been added and the splitting is set up, it's time to appoint a target site where the user will be redirected to from the landing page (or directly in case the Direct link function is used).
Click the “Add Offer” button. A pop-up message will appear.
Here you'll see such mandatory fields as the offer's name and the URL our system will deliver traffic to. Note that the URL must start with http://.