All Tokens that you use in the “General Info” section (the 1st step in the creation of your campaign) are for creating unique URLs for your campaigns and to pass parameters from the traffic source to AdsBridge or to the target site. Primary Tokens are values you need to track and deliver to the AdsBridge system from your traffic source. Additional Tokens are values that will be taken from the traffic source to transfer them to the target site. These parameters will not be logged by AdsBridge, they will only be transferred to the offer.